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How to Make a Great Brochure

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    • 1). Decide on a goal. The reader of your brochure needs to know exactly what he or she should do after reading your brochure. Is it to purchase your product or is it to sign up for a free consultation? Be specific to avoid any ambiguity or confusion.

    • 2). Identify your target audience. You need to have a deep understanding of your target audience in order to reach their emotional sides and give them the reason they need before they come to you for business. In the brochure, you need to understand their worries, fears and needs and help them to realize that you are part of the solution they are looking for.

    • 3). Give the reader something useful. Your potential new customer will be more apt to pay you back if you first give them something of value. What is something you can teach them that is relevant to both your business and their lives?

    • 4). Stay consistent with the rest of your promotional efforts. Your brochure should fit in like a piece of the puzzle. If the reader happens upon another promotional piece for your company, it should have the same look and feel so she can instantly connect it with you and your business. If you use the color blue throughout your business, make sure to use blue in your brochure.

    • 5). Make your text readable. Leave enough white space to make the text and graphic elements stand out, Bellingham Public Schools recommends. Do not be wordy. Use bulleted lists so the reader can scan and pick out what he needs. Don't make your font size too small. Remember that larger font sizes are needed for an older target audience.

    • 6). Pick only relevant images. Pictures should be few but they should make a bold statement about your brochure. Many people do not read but glance instead. If an image catches their eye, they might pick up your brochure for a closer look and perhaps to read the contents. Remember to keep the images consistent with your goal.

    • 7). Include a useful tool. According to Brochure Graphics, including useful items like a map, calendar, coupons and checklists will persuade your potential clients to keep your brochure and refer to it later. This way they will have your contact information with you for a longer period of time and will be reminded of your business every time they use the tool you have given them.

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