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How Your SEO Efforts Can Stay Relevant After the Penguin Update

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The Penguin update is proof that Google is changing the way that their search results are determined.
No longer are keywords and phrases enough to ensure that you will remain among the top search results.
This decision is now based on how relevant Google feels that your content is to the individual performing a search.
This update doesn't mean that SEO is dead; it simply means that there are now new rules to follow if you wish to continue achieving a high page number.
There are many different things that you can do in addition to your SEO efforts, we are going to highlight some of the most important and productive steps you can take to remain relevant.
  • One of the first things you can do is clearly understand your link profile.
    It is no longer enough to link your website to others using targeted anchor text.
    You now need to choose at the minimum two rankings focused anchor texts.
    It is important that you find out what searchers are looking for in your particular area.
    Once you have discovered this include these elements into your link profile.
  • Next you will need to determine what makes a good link.
    The best types of links to use are those that come from a recognizable brand or company.
    They should also be easily found on other websites that are credible.
    These links should also offer some type of value to the user; the more important a user feels a specific link is the more likely they are to follow it.
  • Your next step should be to create a website that allows Google to easily crawl.
    To do this you will need to create a crawl path that can easily be followed by Google to determine if your site features enough relevant content to be included in search results.
  • In order to stay relevant in searches, experts recommend that you change your URLs as little as possible.
    Each time you add new elements to your website or change software if can force your URLs to change as well.
    To help minimize the amount of changes your URL experiences you may want to consider using Balsamiq.
    This is a great tool to use when trying to maintain your URLs and reduce the amount of changes that occur to them.
The penguin update has forced many of us to change our marketing tactics, but it is not a death sentence to SEO.
SEO is still a relevant and productive way to promote your website, as long as it stays within the guidelines of this new update.
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